Founded by local chef and former basketball player Jenny Nguyen, The Sports Bra opened on April 1, 2022 in Northeast Portland’s Sullivan’s Gulch neighborhood. It’s the world’s first sports bar to broadcast only women’s sports, filling a void in the hospitality and fandom world. Inside, you'll find dark-wood panels, vintage women’s team jerseys and memorabilia (Portland Thorns, Sabrina Ionescu, Jackie Stiles), and rainbow accents—making it a cozy, queer-inclusive, all-ages-friendly environment. The mismatched 3‑point arc from the 2024 NCAA Women’s Tournament was repurposed into a striking bar top—transforming a controversy into a symbol of progress. The menu pairs comfort food with thoughtful inclusivity—burgers, tots, wings, Vietnamese‑style baby back ribs—with vegan, vegetarian, and gluten‑free options. They showcase women-owned local breweries and spirits, and serve themed cocktails named for trailblazing female athletes. More than a bar, it's a movement—hosting viewing parties for NWSL and WNBA, community fundraisers, activist events (e.g., Brittney Griner letter-writing), and queer summer camps. Its success—nearly $1 M revenue in eight months—has inspired expansions and franchises nationally, backed by investors like Alexis Ohanian and the 776 Foundation.
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