A few years ago, we were in a bar enjoying some drinks. As always, we were analyzing and commenting on each drink, when we realized something. There was a disconnect between what was served in the glass and the tableware it was presented in. Instead of complementing the drink, the tableware seemed to compete with it. We began to reflect on this and quickly realized that this was a widespread problem in the world of mixology. The tableware was not in service of the liquid, but was just another decoration in the presentation process. That's when we decided to create Sips. We wanted the tableware and presentation to complement the liquid, instead of stealing its attention. But we didn't want to stop there. We also wanted our drinks to have a special texture, something that was not commonly seen in the drinks served in bars. That's why we created a fruit texture pantone, which allows us to express different fruits in various densities according to their purpose. But it wasn't just about presentation and texture. We wanted our drinks to have recognizable flavors and impeccable technical treatment. We knew that clarification was important, but not only for its aesthetics, but also for its effect on the taste. Clarification had to have a purpose, a purpose that transcended mere aesthetics. Last but not least, we wanted our drinks to have identifiable flavors, without excess information. We knew that too many ingredients could generate taste misinformation, and we didn't want that for our customers. We wanted each sip to be a unique and singular experience. Thus was born Sips, a brand that is rooted in the tradition of this noble art, with a vision towards the future, towards the different. Sensitivity to the product, strategic flavor vehicle, and proper use of technique are the pillars of the DNA of this unique space on Muntaner Street in Barcelona.
