Located at 97 First Avenue (corner of 6th Street) in New York’s East Village, schmuck. is the U.S. debut from celebrated bartenders Moe Aljaff and Juliette Larrouy, previously behind Barcelona’s acclaimed bar Two Schmucks. The space is crafted into two distinct zones: The Living Room, an all-seated lounge with a full dining-and-cocktail vibe, and The Kitchen Table, a smaller bar with its own entrance, more experimental menu and standing room allowed. Design-wise, the interior blends mid-century modern, space-age and 1970s “house‐party” aesthetics: think vintage European furnishings, mushroom lamps, curved seating, polished metal surfaces and an ambiance that balances stylish and relaxed. The cocktail menu is inventive but approachable: drinks are rooted in flavor concept, culinary technique and story rather than pure gimmick. For example, you’ll find the “Larb Gai” (inspired by Thai flavors) and “Caramelized Apple” (a clarified milk-punch riff) among others. Food is part of the program too: shareable plates with Middle-Eastern and European influences accompany the drinks, making the bar suitable for dinner plus cocktails. Given its quality, style and location, reservations are recommended — walk-ins might still get in but expect it to be easier earlier in the evening. Dress code leans smart-casual. If you’re looking for a standout evening in New York that combines serious cocktail craft with warmth, personality and design flair, schmuck. delivers.
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