Opened in 2012 by former Milk & Honey talents Sam Ross and Michael McIlroy, Attaboy quietly redefined the cocktail bar scene with no signage, no cocktail menus, and a focus on bespoke drinks curated to your taste and spirit preference. The space is narrow and cozy—seating only ~28 guests—featuring bare brick walls, a brushed‐steel bar, tin ceiling remnants, and softly glowing candlelight. It feels like stepping into a living piece of cocktail history . Instead of ordering off a list, visitors simply share what they’d like—boozy, herbaceous, spicy, smoky—and the bartenders improvise one-of-a-kind libations. Signatures born here include the Paper Plane and Penicillin by Ross, and the Greenpoint by McIlroy. While walk-ins rule—with first‑come, first‑served entry—limited reservations (parties of six or fewer) are available via Resy. Attaboy stays open until 3 am daily and is praised for offering cocktail mastery without pretense—don’t expect hats, rules, or stiff formality. Recognition includes Best Bar in North America titled by World's 50 Best Bars in 2022, along with top rankings in NYC and global polls. Despite being small, its global influence and innovation are immense. Attaboy pairs perfect drinks with an intentionally relaxed atmosphere: light music, friendly bartending, and the freedom to experiment. Expect an evening of thoughtful conversation, precise cocktails, and a timeless Lower East Side vibe that never felt outdated—but always feels essential.
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