Shinjiâs, located at 37âŻWestâŻ20thâŻStreet in Manhattanâs Flatiron District, is a boutique cocktail destination opened in 2022 by the team behind the Michelinâstarred Noda restaurant. Named for Tokyo fixer Shinji Nohara, the bar offers a richly immersive experience combining popâculture nods, theatrical service, and cuttingâedge mixology techniques. With just 18 seats, the interior features a horseshoe-shaped bar topped in black and gold marble tiles, surrounded by plush blue velvet drapes, patchâworked armchairs, and plush nautical/octopusâinspired decor created by designer Ken Fulk and architect Aiden Carty. The cocktail program is led by beverage director Jonathan Adler, known for technical masterpieces: the "worldâs coldest martini" served at â27°F, the âfastest Ramos Gin Fizzâ crafted in seconds, vacuumâmaceration techniques, and âMoon Rocksââall designed to surprise and delight with each sip. Signature drinks like Tropicana (served inside a frozen orange), Hot Cold Toddy, Soba Cha Cha, and Latte Martini embody playful nostalgia with creative execution. Prices typically range from $24â$36 a cocktail, while the Toddy is around $12. Shinjiâs also serves a tight but refined food menu: tableside handroll service with fish flown in four times weekly, as well as caviar, uni, wagyu sando, and snacks pairing elegantly with drinks and whisky. With one of the cityâs largest and rarest selections of Japanese whisky (100+ labels including Yamazaki, Mars, Ichiroâs, and more), served as flights or precise pours, whisky enthusiasts find a treasure trove behind the central bar. Shinjiâs blends theatricality and technique with intimate service in a sensorial, lush environmentâperfect for adventurous drinkers and fans of creativity in a compact, luxurious space.
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