Shinji’s, located at 37 West 20th Street in Manhattan’s Flatiron District, is a boutique cocktail destination opened in 2022 by the team behind the Michelin‑starred Noda restaurant. Named for Tokyo fixer Shinji Nohara, the bar offers a richly immersive experience combining pop‑culture nods, theatrical service, and cutting‑edge mixology techniques. With just 18 seats, the interior features a horseshoe-shaped bar topped in black and gold marble tiles, surrounded by plush blue velvet drapes, patch‑worked armchairs, and plush nautical/octopus‑inspired decor created by designer Ken Fulk and architect Aiden Carty. The cocktail program is led by beverage director Jonathan Adler, known for technical masterpieces: the "world’s coldest martini" served at −27°F, the “fastest Ramos Gin Fizz” crafted in seconds, vacuum‑maceration techniques, and “Moon Rocks”—all designed to surprise and delight with each sip. Signature drinks like Tropicana (served inside a frozen orange), Hot Cold Toddy, Soba Cha Cha, and Latte Martini embody playful nostalgia with creative execution. Prices typically range from $24–$36 a cocktail, while the Toddy is around $12. Shinji’s also serves a tight but refined food menu: tableside handroll service with fish flown in four times weekly, as well as caviar, uni, wagyu sando, and snacks pairing elegantly with drinks and whisky. With one of the city’s largest and rarest selections of Japanese whisky (100+ labels including Yamazaki, Mars, Ichiro’s, and more), served as flights or precise pours, whisky enthusiasts find a treasure trove behind the central bar. Shinji’s blends theatricality and technique with intimate service in a sensorial, lush environment—perfect for adventurous drinkers and fans of creativity in a compact, luxurious space.
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