Callooh Callay

Hidden behind a mirrored wardrobe and inspired by Lewis Carroll’s Jabberwocky, Callooh Callay (est. 2008) is where whimsical decor meets award-winning bartending. This Shoreditch classic unfolds across a maze of rooms—from a bustle-filled front bar to the legendary, invite-only Jubjub Bar upstairs, accessible through a secret curtain. The vibe is cheeky British charm with layers of creativity. Cocktail menus arrive in formats ranging from cassette tapes to comic books and fast-food tray inserts—blending storytelling and craft in equal measure. Drinks are inventive but approachable. Try the House Daiquiri—a house rum blend with kalamansi-laced lime (£9.50)—or quirky offers like the Apple‑Pie‑Tini, Green Card, and the delightfully named Cherry Cola. For full creativity, sip through ever-changing themed menus like “Peach + Basil” or “Coriander + Mint.” Despite its theatrical setup, the bar balances fun with serious skill. A former bar manager’s pick: the Disco Gin Pernod, complete with a glowstick garnish, shows off their playful high-quality approach to cocktails. The bar also offers immersive masterclasses—learn cocktail craft and history in styles that mirror their storytelling spirit, from classic-making to deep dives into cocktail lore. Loyal locals and nightlife explorers alike gather here. The experience unfolds with laughter, curiosity, and inventive libations that are anything but ordinary.