Nestled in Boston's Downtown Crossing, The Wig Shop is a cocktail lounge that seamlessly blends nostalgia with modern mixology. Occupying the former space of Wig World, the establishment retains its predecessor's charm with a neon "Wigs" sign and mannequin displays, creating an intriguing entrance that hints at the unique experience inside.​ Upon entering, guests are enveloped in an ambiance of retro elegance. The interior boasts dark blue velvet couches, shimmering silver-threaded upholstery, and floor-to-ceiling golden drapes that can be drawn for semi-private seating. The lounge's design pays homage to its past while offering a contemporary setting for patrons to unwind.​ The cocktail menu is a testament to creativity and craftsmanship. Under the guidance of bar manager Oscar Simoza, a 2025 James Beard Award semifinalist for “Outstanding Professional in Cocktail Service,” the bar presents a dynamic selection of drinks. Signature cocktails like the "I Feel Pretty"—featuring Ketel One Citroen vodka, raspberry, elderflower, and glitter foam—and the "Rise & Grind"—a blend of Old Monk 7-year rum, cold brew, Borghetti, and cinnamon demerara topped with whipped cream and a chocolate-covered pretzel—showcase the bar's innovative approach. For those seeking a communal experience, punch bowls are available for groups of four or more.​ Complementing the drinks is a menu of upscale bar bites. Offerings include Dolled Up Oysters with rosé mignonette, yuzu crème fraîche, basil oil, and caviar; squid ink chickpea crepes adorned with caviar and salmon roe; and beignets served with cinnamon banana curd and chocolate. The culinary team ensures that each dish pairs harmoniously with the beverage selection.​
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