Casa Pocho

Tucked in the beach resort town of Cullera, just outside Valencia, Casa Pocho isn't your typical bar—it’s a playful institution where attitude earns rewards. Locals and visitors alike flock here not just for the drinks, but for the invite to “dish while being served.” That’s right—at Casa Pocho, you must launch a clever insult at the bartender. If it’s original enough, you might just score a free drink or tapa. This tongue-in-cheek concept originated during tough times as a clever social release—turning baringly-barbed one-liners into momentary levity and free hospitality. A media brief once summarized it as: “Customers are queueing up to hurl abuse at Casa Pocho… those who come up with the most original barbs are rewarded.” Despite the antics, Casa Pocho remains true to its coastal roots: unpretentious, friendly, and refreshingly irreverent. The drinks flow just as freely as the insults, and the overall vibe is one of good-natured fun rather than antagonism. It’s a place where humor, community, and a cold beer converge in a uniquely Spanish tradition.